The EU AI Act’s transparency rules, in plain language.
We write these guides for business owners, not lawyers. Every claim cites the official text — Regulation (EU) 2024/1689 — so you can verify us — alongside the Commission’s official interpretation: the Article 50 Guidelines (20 July 2026) and the Code of Practice on Transparency of AI-generated Content (10 June 2026). Where something genuinely remains unsettled — mainly the evolving technical marking standards — we say “this is not yet settled” instead of guessing.
EU AI Act Article 50, explained in plain language
The whole transparency article, duty by duty — the pillar guide.
Chatbot disclosure: what your chatbot must say
Art. 50(1), the channels people forget, and the “obvious” exemption.
Synthetic content marking: the rules now in force
Art. 50(2): whose job the machine-readable marks are, and what to do now.
Does the AI Act apply to my small business?
Honestly: partly. What realistically hits an SME — and what doesn’t.
AI-generated images: labels and the law
Machine-readable marks vs visible labels, and the grey zones, flagged.
“Deepfake” doesn’t mean malicious
Art. 50(4): when AI content showing real things needs a visible label.
AI-written articles and the “public interest” rule
Including the human-editorial exemption most guides skip.
The “obvious AI” exemption, examined
Why the bar is higher than you think — and the economics of relying on it.
AI Act fines: the real numbers
Art. 99 without the fear-mongering: ceilings, SME proportionality, reality.
WhatsApp and phone AI assistants
The duty follows the AI, not the website. How to disclose per channel.
Free tools
Frequently asked questions
Short answers with the citation attached — terms of service, penalties, deadlines, mandatory wording.
The Article 50 radar
What the official sources actually published, dated. Free email alerts when it changes.
The 60-second check
Eight questions, then the Article 50 duties that actually apply to you, cited. No email.
EU AI-label icon picker
The Commission's official icons, and the copy-paste snippet that goes with each one.