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Art. 50(1)

People must be told they’re talking to AI.

The law says: People interacting with an AI system must be informed they’re interacting with AI, unless it’s obvious to a reasonably well-informed person. The information must come at the latest at the first interaction, in a clear way (Art. 50(1), 50(5)).

For you: Formally, Art. 50(1) puts this design duty on the chatbot’s provider — but you’re the face the customer sees, so you’ll want the notice visible regardless: before or as the conversation starts, on every channel it runs (site, WhatsApp, phone greeting).

The kit does: The hosted disclosure widget (site), ready-made disclosure lines for WhatsApp/phone greetings, and the wording for your transparency page.

Art. 50(2)

Your AI content must carry machine-readable marks — the rules apply now.

The law says: Providers of AI systems that generate synthetic audio, image, video or text must ensure outputs are marked machine-readably as AI-generated (Art. 50(2)). Machine-readable marking applies since 2 August 2026; tools already on the market before that date have a transitional period until 2 December 2026 (Reg. (EU) 2026/1744, the ‘Digital Omnibus’).

For you: Honest note: the marking duty sits primarily with your AI tool’s provider — not you. But you choose the tools, you publish the output, and visible-labeling duties can be yours directly (see other cards).

The kit does: A checklist of what to verify in your AI tools, visible-label snippets, and metadata guidance (how to keep — not strip — marks when editing and uploading).