Law explained

AI-written articles and the "public interest" rule — including the exemption most guides skip

Article 50(4), last limb: deployers of AI that generates or manipulates text published with the purpose of informing the public on matters of public interest must disclose the text is artificially generated.

Does your content count?

“Matters of public interest” points at news-like information: public health, safety, finance, elections, local events, regulation. A product page or a poem: no. A blog post explaining new tax rules to the public: plausibly yes. Between those poles, judge by whether readers rely on it as information about the world.

The exemption everyone should know

No disclosure is required where the AI-generated content underwent human review or editorial control and a natural or legal person holds editorial responsibility for its publication. In plain terms: if a human genuinely reviews, edits and stands behind the article, the label is not required.

Our honest advice: pick one lane and be able to show it

• Lane A — label it: one line (“This article was drafted with AI assistance”) — costs nothing, builds trust.
• Lane B — editorial process: name an editor, review every piece before publishing, keep a lightweight review log. The Kit includes a one-page editorial checklist for exactly this.

What doesn’t work is the middle: unreviewed AI text with no label. That’s the case the rule was written for.

Sources are cited in place; official text: Regulation (EU) 2024/1689. This guide is a technical explanation, not legal advice.