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Which AI label goes on this content?

The European Commission publishes a set of icons for labelling AI-generated content. Tell us what you are publishing, and this page gives you the right one plus a copy-paste snippet. Everything happens in your browser.

This is an unofficial tool.

Disclosura is not affiliated with, nor endorsed by, the European Commission. The icons are the Commission's own files, served here unmodified — everything else on this page is ours. The Commission states that use of these icons is optional; the Article 50 labelling requirements are not.

Source and licence: European Commission — EU icons for labelling AI-generated content. Verbatim: “These icons are made publicly available for everyone to use freely, without the need for attribution to the Commission or the AI Office.”

1 · What are you publishing?

One answer. If two fit, pick the one that describes most of the file.

If the content shows real people, real places or real events and could be taken for authentic, Art. 50(4) makes the disclosure explicit rather than optional — the same icon applies, and the label has to be hard to miss.

3 · Your label

Download the SVG official Commission file, unmodified

Host the file yourself — do not hotlink our copy. A label that depends on someone else's server is a label that can disappear.

Copy-paste snippet

Generic on purpose: replace the file names and write your own alt text. This free tool gives one icon and one snippet per run.

What this snippet does — and what it does not do.

It puts a visible disclosure next to your content. That is the deployer duty in Art. 50(4), held to the standard in Art. 50(5): the information must be given “in a clear and distinguishable manner … at the latest at the time of the first interaction or exposure”.

It does not satisfy Art. 50(2). That is a separate, provider-side duty to mark outputs in a machine-readable way inside the file itself — watermarks, metadata, provenance signals such as C2PA. An alt attribute is text for screen readers; it is not machine-readable marking, and no visible badge is. If you generate the content with someone else's tool, that duty is theirs — but check your pipeline does not strip the marks they add.

Where this comes from

Art. 50(4)

The duty that makes you label anything.

Deployers of an AI system that generates or manipulates image, audio or video which appreciably resembles real persons, places or events — and could falsely appear authentic — must disclose that it was artificially generated or manipulated. The same paragraph covers AI-generated text published to inform the public on matters of public interest, with the human-editorial-control exemption above. Clearly artistic or satirical work may disclose in a way that does not spoil the work.

Art. 50(5)

The standard the label has to meet.

The information must be provided “in a clear and distinguishable manner at the latest at the time of the first interaction or exposure”. That is why placement matters as much as the icon: a disclosure buried three clicks away is not a disclosure.

Art. 50(2)

A different duty, on someone else, that this page does not solve.

Providers of AI systems generating synthetic audio, image, video or text must mark the outputs machine-readably as artificially generated. It lives in the file, not on the page, and no icon or alt text fulfils it. Read the detail in synthetic content marking.

Citations refer to Regulation (EU) 2024/1689 — official text on EUR-Lex. Law as of 2026-08-20; changes are logged in the changelog.

This page gives you one icon. The Kit does the rest.

Labels written for your own content in your customer's language, the badge snippet styled for your site, the metadata checklist so your pipeline stops stripping provenance marks, the hosted “you're talking to AI” widget, and a dated record of what you implemented — €49, one-time.

See what's in the Kit Check which duties apply to you

Disclosura is a technical implementation tool, not legal advice. For legal certainty consult a qualified lawyer.

Which AI label goes on this content?

1 · What are you publishing?

2 · Which variant suits your background?

3 · Your label

3 · We are not going to give you an icon

Where this comes from

This page gives you one icon. The Kit does the rest.